Description
Citizen quartz wristwatch
MADE IN JAPAN The Citizen Legacy: A Pioneer of Precision Founded in 1918, Citizen is now one of the largest watch and movement groups in the world. The Japanese brand is known for its highly accurate and reliable Eco-Drive solar-powered watches. The Citizen group owns Bulova, Alpina, Frederique Constant, and Arnold & Son, as well as movement manufacturers Miyota and La Joux-Perret.
About the Hello Kitty Chronograph, Made by Citizen
Hello Kitty is the best-known character of the Japanese company Sanrio. She was designed in 1974 and first sold the following year on a vinyl coin purse, and Sanrio has licensed her ever since to makers of everything from stationery to watches.
This is one of those licensed watches, and the paperwork that came with it says who did what. The Japanese warranty booklet names Sanrio’s apparel sales department as the issuer and Citizen Watch Co., Ltd. as the maker, and it states that the guarantee is valid only in Japan, so this was a Japanese home-market release. The case back is engraved “2000 LIMITED EDITION” and “© 1976, 2000 Sanrio Co., Ltd Tokyo, Japan”: 1976 is the copyright year of the character, and 2000 is the year of this edition.
Inside is Citizen caliber 0510, an analog quartz chronograph movement that also turns up in Citizen’s own chronographs of the period. The chunky steel-finish case with its swept lugs and tachymeter scale is a sports-watch design, and the red dial carries Hello Kitty’s face and a tone-on-tone pattern of her and her flowers.
About This Watch
This is the Hello Kitty 2000 Limited Edition chronograph, reference 0510-L20301 Y as engraved on the case back, which also carries the edition number 19429, the stamp 0N17939 and the code GN-4-S. The first four digits of the reference are the movement caliber.
The dial is a vivid metallic red with a faint tone-on-tone Hello Kitty pattern, the Hello Kitty face printed near 3 o’clock above “W.R. 10 bar CHRONOGRAPH”, green luminous baton markers and a tachymeter scale on the outer track. The chronograph hour register is at 9, the minute register at 12 and the small seconds at 6; the white centre sweep hand is the chronograph seconds hand, and the date window sits at 3.
The movement plate is signed Citizen Watch Co. and marked 0510A and “No Jewels”, as is normal for a quartz module, with a silver-oxide battery fitted. The steel bracelet has a folding clasp engraved with the Hello Kitty signature. The watch comes with its black box and the original Japanese and English instruction manual with the (unfilled) warranty card.
Technical Specifications
- Brand: Citizen (made for Sanrio)
- Line: Hello Kitty 2000 Limited Edition chronograph
- Reference Number: 0510-L20301 Y
- Movement: Citizen caliber 0510A, analog quartz chronograph with date, no jewels
- Serial Number: 0N17939 (stamped on the case back)
- Production Date: 2000 (edition year engraved on the case back)
- Case Material: Steel-finish metal (case back stamped BASE METAL)
- Case Diameter: Approx. 38 mm (excluding crown)
- Dial: Metallic red with Hello Kitty pattern, green luminous markers, date at 3 o’clock
- Crystal: Domed mineral glass
- Case-back: Steel back engraved “2000 LIMITED EDITION” and marked WATER RESIST, 0510-L20301 Y and JAPAN; dial marked W.R. 10 bar
- Country of Manufacture: Japan
Condition Report
Case: the polished surfaces show fine hairline scratches and a few small marks, mostly on the bezel and the polished lug shoulders; the brushed panels are cleaner. The case back is bright with light contact marks. Dial: bright red, clean and sharply printed, with the Hello Kitty pattern and the luminous markers intact. Crystal: no cracks or chips visible. Bracelet: light scratches on the links and clasp, with the Hello Kitty signature on the clasp still clear.
How to Operate This Watch
Based on the instruction manual that comes with the watch, for caliber 0510. The chronograph times up to 12 hours in one-second steps. The chronograph hour hand is in the sub-dial at 9, the minute hand at 12 and the small seconds at 6, and the centre sweep hand counts chronograph seconds. The upper pusher (2 o’clock) is button A and the lower pusher (4 o’clock) is button B.
Using the chronograph
- Standard timing: A to start, A to stop, B to reset.
- Accumulated time: A start, A stop, A restart (repeat as needed), A stop, then B to reset.
- If the chronograph hands do not return to zero after a reset, pull the crown to position 2, press A to bring the chronograph seconds hand to zero and B to bring the minute and hour hands to zero, then set the normal time and push the crown back to position 0.
Setting the time and date
- Pull the crown out to position 2 when the small seconds hand is at zero; the small seconds stops. Turn the crown to set the hour and minute hands, then push it back to position 0 on a time signal.
- For the date, pull the crown to position 1 and turn it until the date appears, then push it back in.
- Do not set the date between 9 p.m. and 1 a.m., or it may not change properly.
- With the crown at position 2 the movement is in power-saving mode and stops.
This watch has recently been serviced by a professional watchmaker and keeps good time.
Comes complete with its black box, Japanese and English instruction manual with warranty card, and original steel bracelet*. (*)Note: Stock bracelets are often shortened by previous owners and may not fit you (see bracelet size in the product images).
This watch ships from 🇺🇦 Ukraine with tracking number
Why Collectors Want This Watch Today
This watch sits where two collecting fields overlap: Hello Kitty and Sanrio collectors, and people who like Japanese sports chronographs of around the year 2000. It is a real steel-finish chronograph with a tachymeter scale, a 10 bar rating and a Citizen movement, not a novelty watch, and the red dial with the Kitty pattern is unusual in a 38 mm case.
The case back says “Limited Edition”, but neither it nor the paperwork gives a production run, so we do not quote a number and do not claim it is scarce. Its appeal is the design and the completeness: it still has its box, its manual and its signed bracelet.
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We guarantee the item you receive looks and works exactly as advertised — or your money back.
About the watch factory
The Spirit of Innovation: The Citizen Legacy Founded in 1918 with the mission of creating timepieces that are “Citizens” of the world, the Citizen Watch Company has spent over a century redefining the boundaries of horology. From its origins as the Shokosha Watch Research Institute, the brand has remained steadfast in its philosophy: “Better Starts Now.” This belief—that it is always possible to make something better—transformed a local Japanese workshop into a global powerhouse of precision and craft. By controlling the entire manufacturing process in-house, from the individual components to the final assembly, Citizen ensures an uncompromising standard of quality that few manufacturers on earth can match.
What truly sets Citizen apart is its relentless pursuit of pioneering technology paired with environmental consciousness. The brand made history by introducing the world’s first light-powered analogue watch — the Crystron Solar Cell of 1976, the technology Citizen later branded Eco-Drive, which eliminated the need for battery replacements and forever changed the industry’s approach to sustainability. Beyond its eco-friendly milestones, Citizen’s history is decorated with “world firsts,” including the first professional diving watch with an electronic depth sensor and the most accurate satellite-synchronized timekeeping systems. When you wear a Citizen, you aren’t just wearing a watch; you are wearing a piece of history engineered for the future. Why Choose Citizen?
- In-House Manufacturing: Citizen designs and builds its own movements — its Miyota calibers are among the most widely used in the world.
- Built to Last: Citizen engineered its 1960s–70s calibers to be serviced rather than discarded, which is why so many are still keeping good time today.
- Heritage of Firsts: The first light-powered analogue watch (1976, the technology that became Eco-Drive), the first dive watch with an electronic depth sensor, and satellite-synchronised timekeeping.
