Vintage Alba AKA Bullhead Chronograph – Red Dial 1/10 Sec Quartz from February 1997

ALBA (a Seiko brand) vintage quartz watch
MADE IN JAPAN

“Seiko” (精工) is a Japanese word meaning “precision,” “exquisite workmanship,” or “refined craftsmanship.”
It comes from the characters:

• 精 (sei) – fine, precise, refined

• 工 (ko) – craft, workmanship

Originally, Seiko’s watchmaking division was called Seikosha (精工舎), meaning “House of Precision.”
The name first appeared on a watch dial in 1924, shortened from Seikosha and keeping the core meaning; the company itself was renamed Hattori Seiko in 1983 and Seiko Corporation in 1990.

So the brand name literally ties directly to the idea of precision engineering—which is exactly what the company wanted to be known for in its watches.

About the Alba AKA Line

Alba is a Seiko Group brand, launched in Japan in 1979 as a more fashion-minded label alongside the main Seiko range. The name is Italian for “dawn”.

The AKA series arrived in the mid-1990s as an Alba exclusive, aimed at the young and fashionable. Its Bullhead is the most eye-catching of the range: a chronograph laid out the way Seiko’s 1970s Bullhead chronographs were, with the crown and the two pushers sitting on top of the case like the horns of a bull, and the dial turned so that it reads upright when the crown points up. Here it comes with a red dial, black sub-dials ringed in yellow, a fixed red tachymeter ring and a bracelet with comb-style end links.

Inside is caliber V657, a quartz chronograph movement with a 1/10-second timer, a 60-second register and a 60-minute register, plus a date window. It carries no jewels, as is normal for a quartz module.

About This Watch

This is an Alba AKA Bullhead chronograph, reference V657-6060 (as engraved on the case back), serial 728541. On Seiko-group serials the first digit is the year and the second the month, so 7 and 2 read February 1997 – the only decade in which an AKA can fall.

The dial is red with black sub-dials ringed in yellow – 1/10 second on the left, seconds on the right and minutes at the bottom when the crown is at the top – red pointers, a yellow centre seconds hand, pale baton hour markers and a date window at the crown side, printed “AKA 1/10 CHRONOGRAPH 10 BAR ALBA”. A fixed red ring around the dial carries a tachymeter scale from 60 to 500. The dial fine print reads V657-6080 while the case back reads V657-6060; dial and case carry separate code numbers on Seiko-group watches, so that is normal and not a mismatch.

The movement is a V657A signed SII (Seiko Instruments), Japan. It sits on its original steel bracelet, whose folding clasp is stamped with the AKA logo.

Technical Specifications

• Brand: Alba (a Seiko Group brand)
• Line: AKA Bullhead
• Reference Number: V657-6060
• Movement: Caliber V657A quartz chronograph, no jewels (plate signed SII, Japan)
• Serial Number: 728541
• Production Date: February 1997 (from the serial)
• Case Material: Stainless steel and base metal (as marked on the case back)
• Case Size: 41 mm wide × approx. 45 mm high × 13 mm thick (excluding crown)
• Dial: Red, black sub-dials with yellow rings, yellow centre seconds hand, fixed tachymeter ring
• Crystal: Domed mineral glass
• Case-back: Steel back marked “WATER RESISTANT 10 BAR”, V657-6060 and JAPAN
• Country of Manufacture: Japan

Condition Report

Case: the brushed surfaces show light wear and fine scratches, and the polished chamfers have picked up cloudy toning and small marks, most visible on the right-hand flank in the photos. The case back carries scratches. Dial: the red dial, yellow rings and printing are clean and sharp, and the red tachymeter ring is bright with only tiny marks. Crystal: no cracks or chips visible. Bracelet: brushed steel with scratches on the comb end links and the folding clasp, whose AKA logo is still clear.

How to Operate This Watch

Based on Seiko’s own instruction manual for caliber V657. Hold the watch with the crown at the top, as in the photos. The three small hands belong to the stopwatch: 1/10 second on the left, seconds on the right, minutes at the bottom. The hour and minute hands and the yellow centre hand tell the time. Seiko’s manual calls the two pushers A and B; on this Bullhead A is the pusher to the left of the crown and B the one to the right.

Setting the time and date

• Check first that the three stopwatch hands are at zero (see below).
• Pull the crown out to the first click and turn it clockwise until the previous day’s date appears.
• Pull it to the second click when the seconds hand is at 12, then turn clockwise until the desired date appears.
• Set the hour and minute hands, then push the crown back in on a time signal.
• Do not set the date between 9 p.m. and 1 a.m., or it may not change properly. When setting the hour, check the AM/PM: the date changes once in 24 hours, so turn the hands past 12 and see whether the date changes.
• Set the minute hand 4 to 5 minutes ahead of the desired time, then turn it back to the exact time. Do not press any pusher while the crown is at the second click.

Using the stopwatch (up to 60 minutes, in 1/10-second steps)

• Standard timing: A to start, A to stop, B to reset.
• Accumulated time: A start, A stop, A restart, A stop, then B to reset.
• Split time: A to start, B to split (the hands freeze on the split time while timing carries on), B to release the split and catch up, A to stop, B to reset.
• While the stopwatch is timing, the 1/10-second hand stays at zero after the first minute; it shows the 1/10 seconds only once you stop or split.
• Never pull the crown out while the stopwatch is counting. After a long timing it can take up to about 40 seconds for the hands to return to zero on reset.

Tachymeter (average speed over a set distance)

Use the stopwatch to time how many seconds it takes to cover 1 km or 1 mile. Find the second marker on the main dial for that number of seconds; the number on the tachymeter ring at that marker is the average speed per hour. Seiko’s example: 40 seconds gives 90 km/h (or 90 mph). It only works for times of up to 60 seconds; for 2 km or 2 miles, double the result, and for half a kilometre or mile, halve it.

If a stopwatch hand does not rest at zero

Pull the crown out to the second click. Press A repeatedly until the 1/10-second hand is at zero, then press B repeatedly until the seconds and minute hands are at zero (hold the button and the hands move fast). Push the crown back in.

Battery

Seiko specifies an SR920SW silver-oxide cell (about 2 years of life, less if you time for more than an hour a day). After a battery change, pull the crown to the second click, press and hold A and B together for 2 seconds, zero the stopwatch hands with A and B as above, then set the time and push the crown in. Have it done by a watchmaker.

Full manual: Seiko Cal. V657 instructions (PDF)

This watch has recently been serviced by a professional watchmaker and keeps good time.

Comes complete with original steel bracelet*.

(*)Note: Stock bracelets are often shortened by previous owners and may not fit you (see bracelet size in the product images). We match the strap to this watch’s lug width, so there is nothing for you to measure — just pick a padded leather strap for Seiko from the options at the top of the page.

Why Collectors Want This Watch Today

The Bullhead is the AKA that people remember: a 1970s-style chronograph shape rebuilt in 1990s Japanese quartz, with a red dial, a tachymeter ring and a bracelet that looks like nothing else Seiko made. It is a real 1/10-second quartz chronograph rather than a fashion watch with fake pushers, and it is easy to live with – no winding, just a battery.

It is not a rarity. Alba made the V657-6060 in several colourways, and examples turn up regularly. What it offers is a distinctive, well-styled and inexpensive slice of mid-1990s Japanese watch design, in the red version.

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Seiko Group Corporation (セイコーグループ株式会社, Seikō Gurūpu kabushiki gaisha), commonly known as Seiko, is a Japanese maker of watches, clocks, electronic devices, and semiconductors. Founded in 1881 by Kintarō Hattori in Tokyo, Seiko introduced the world’s first commercial quartz wristwatch in 1969.

Seiko is widely known for its wristwatches. Seiko is one of the few watch companies that is fully vertically integrated. Seiko is able to design and develop all the components of a watch, as well as assemble, adjust, inspect and ship them in-house. Seiko’s mechanical watches consist of approximately 200 parts, and the company has the technology and production facilities to design and manufacture all of these parts internally.

Seiko offers one of the widest ranges of watch technologies in the world—quartz, kinetic, solar, mechanical, and Spring Drive—spanning everything from affordable everyday pieces to six-figure haute horlogerie. Over the decades it has launched multiple global brands, including Lorus, Pulsar, and Alba, while elevating its prestige through innovations like Spring Drive, which helped push Seiko into higher-end territory. In 2017, Grand Seiko was spun off into its own standalone luxury brand, while Credor remains part of Seiko’s own lineup, sold primarily in Japan. Seiko’s own global lineup now includes Grand Seiko, King Seiko, Prospex, Astron, Presage, and Seiko 5 Sports.

Among Seiko’s key lines, Seiko 5 (born in 1963) is the gateway mechanical series known for durability and value; Lord Matic defined 1970s style with faceted crystals and colorful dials; Astron remains Seiko’s flagship GPS-solar tech line; Presage focuses on traditional mechanical craftsmanship with enamel and urushi dials; and Prospex delivers professional-grade dive, field, and pilot watches often embraced by enthusiasts. At the top end, Grand Seiko emphasizes precision, Zaratsu polished design, and movements like Spring Drive, while King Seiko—revived in the 2020s—brings back sharp, elegant 1960s styling with modern calibres.

Finally, Credor represents Seiko’s pinnacle of artisanal watchmaking, producing low-volume pieces in precious metals and showcasing Japanese decorative arts and haute complications from the Micro Artist Studio. Beyond watches, Seiko has also produced various electronic devices and, historically, jewelry and eyewear—though those divisions have since shifted to other companies.