{"id":157482,"date":"2026-04-23T13:13:13","date_gmt":"2026-04-23T10:13:13","guid":{"rendered":"https:\/\/sovietwatchstore.com\/?post_type=product&p=157482"},"modified":"2026-04-23T20:30:10","modified_gmt":"2026-04-23T17:30:10","slug":"tissot-automatic-day-date-tv-screen-with-automatic-self-winding-movement-from-the-mid-1970s","status":"publish","type":"product","link":"https:\/\/sovietwatchstore.com\/index.php\/product\/tissot-automatic-day-date-tv-screen-with-automatic-self-winding-movement-from-the-mid-1970s\/","title":{"rendered":"Tissot Automatic Day-Date ‘TV screen’ with automatic self winding movement from the mid-1970s"},"content":{"rendered":"

Vintage Tissot Automatic “TV-Screen” Case<\/b><\/h3>\n
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This is a distinctive Tissot Automatic Day-Date<\/b> from the mid-1970s, featuring a bold “TV-screen” case design and a high-quality in-house movement. The combination of the white dial and the deep blue internal bezel gives it a sharp, sporty aesthetic typical of the late vintage era.<\/p>\n

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Overview<\/b><\/h3>\n
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    Brand:<\/b> Tissot<\/p>\n<\/li>\n

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    Era:<\/b> Circa 1970s<\/p>\n<\/li>\n

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    Movement:<\/b> In-house Tissot Caliber 2231 (Automatic)<\/p>\n<\/li>\n

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    Functions:<\/b> Hours, minutes, sweep seconds, bilingual day-date calendar(ITA-EN)<\/p>\n<\/li>\n

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    Case Shape:<\/b> Iconic “TV-Screen” (rounded square)<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n

    [\/vc_column_text][vc_single_image image=”153039″ img_size=”full” onclick=”zoom” css=””][vc_column_text css=””]<\/p>\n

    Technical Specifications<\/b><\/h3>\n
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      Movement:<\/b> The watch is powered by the Tissot 2231<\/b> automatic movement. This caliber is part of the final generation of Tissot’s in-house movements before the company shifted primarily to ETA-based calibers. It features a rose-gold finish and a high-beat frequency, known for its reliability and smooth second-hand sweep.<\/p>\n<\/li>\n

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      Case:<\/b> Stainless steel construction with a screw-down case back featuring the embossed vintage “T” logo.<\/p>\n<\/li>\n

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      Dial:<\/b> Crisp matte white dial with a contrasting navy blue chapter ring. The day-date window is positioned at 3 o’clock, with the day display currently shown in Spanish (DOM<\/b> for Domingo<\/i>), indicating its original distribution market.<\/p>\n<\/li>\n

    • Calendar:<\/b> Features a bilingual Day-Date complication<\/b> at 3 o’clock. The day wheel can be set to either English or Italian<\/b>, providing versatility for international collectors.<\/li>\n
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      Crystal:<\/b> Original mineral crystal, following the contours of the TV-screen case.<\/p>\n<\/li>\n

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      Bracelet:<\/b> Integrated-style stainless steel multi-link bracelet with a signed Tissot folding clasp.<\/p>\n<\/li>\n<\/ul>\n

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      Condition Report<\/b><\/h3>\n
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        Dial & Hands:<\/b> The dial is in excellent vintage condition with no visible spotting or patina. The baton hands retain their original finish with a light, age-appropriate oxidation on the metal surfaces.<\/p>\n<\/li>\n

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        Case:<\/b> The steel case shows honest wear with minor surface scratches, but it retains its original sharp edges and has not been over-polished.<\/p>\n<\/li>\n

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        Movement:<\/b> Clean appearance with no signs of moisture ingress or corrosion. The movement is secured by its original nylon spacer ring, ensuring shock resistance.<\/p>\n<\/li>\n

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        Bracelet:<\/b> The bracelet shows moderate wear consistent with age but remains fully functional and comfortable for daily wear.<\/p>\n<\/li>\n<\/ul>\n

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        Listing Highlights<\/b><\/h3>\n
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          Retro Aesthetic:<\/b> Perfect for collectors seeking the “Space Age” design language of the 70s.<\/p>\n<\/li>\n

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          In-House Caliber:<\/b> Features a genuine Tissot manufacture movement, a point of pride for vintage enthusiasts.<\/p>\n<\/li>\n

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          Ready to Wear:<\/b> A versatile piece that transitions well from casual to formal settings.<\/p>\n<\/li>\n<\/ul>\n

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          Comes with original stainless steel Tissot bracelet included.[\/vc_column_text][vc_single_image image=”153048″ img_size=”full” onclick=”zoom” css=””][vc_column_text css_animation=”bounceInLeft” css=””]This watch ships from \ud83c\uddfa\ud83c\udde6Ukraine with tracking number[\/vc_column_text][vc_single_image image=”153037″ img_size=”full” onclick=”zoom” css=””][vc_single_image image=”153036″ img_size=”full” onclick=”zoom” css=””][vc_single_image image=”153035″ img_size=”full” onclick=”zoom” css=””][vc_column_text]Modes of payment:<\/p>\n

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          • PayPal<\/li>\n
          • Credit Cards (VISA, MasterCard, American Express, Discover)<\/li>\n<\/ul>\n

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            We guarantee that the item in this ad looks and works as advertised and offer money back guarantee on this.[\/vc_column_text][vc_single_image image=”153044″ img_size=”full” onclick=”zoom” css=””][vc_icon icon_fontawesome=”fa fa-star-o” color=”juicy_pink” align=”center”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_column_text css=””]<\/p>\n

            Swiss watches<\/h3>\n

            are known for their long history of precision engineering and repairable mechanical design<\/strong>. Switzerland became the center of watchmaking from the 16th century onward, developing a system of specialized workshops that perfected reliable movements, jewelled bearings, and accurate regulation. Over time, Swiss makers excelled at chronographs and complications, creating watches that could be serviced and kept running for decades rather than treated as disposable objects.<\/p>\n

            \u201cSwiss Made<\/strong>\u201d is a legally protected label that indicates Swiss control over the movement, assembly, and final inspection, reinforcing a reputation for consistency and quality. Importantly, Swiss watches have always existed at many levels\u2014from affordable tool watches using robust movements like Landeron or ETA, to high horology from brands such as Patek Philippe\u2014so the reputation is not limited to luxury alone.<\/p>\n

            [\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”147059″ img_size=”full” css=””][\/vc_column][\/vc_row][vc_row][vc_column][vc_text_separator title=”TISSOT” css=””][vc_column_text css=””][\/vc_column_text][vc_column_text css=””]<\/p>\n

            \ud83d\udd70\ufe0f Brand & History<\/h3>\n

            Tissot is one of the most respected “gateway” brands in the Swiss watch industry. Founded in <\/span>1853<\/span><\/b> by Charles-F\u00e9licien Tissot and his son Charles-\u00c9mile in Le Locle, Switzerland, it has a reputation for offering genuine Swiss horology at a price point that is accessible to enthusiasts.<\/span><\/p>\n

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            1. Historical Significance<\/b><\/h2>\n
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              The Omega Connection:<\/span><\/b> In 1930, Tissot and Omega merged to form <\/span>SSIH<\/span><\/b> (Soci\u00e9t\u00e9 Suisse pour l\u2019Industrie Horlog\u00e8re).<\/span> For decades, they were “sister brands,” often sharing technology and even distributing watches under a joint Tissot-Omega logo in certain markets.<\/p>\n<\/li>\n

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              Innovators in Materials:<\/span><\/b> Tissot has always been experimental.<\/span> They produced the world\u2019s first <\/span>anti-magnetic watch<\/span><\/b> in 1930, the first <\/span>plastic watch<\/span><\/b> (the Astrolon) in 1971, the <\/span>RockWatch<\/span><\/b> (made of Alpine granite) in 1985, and even a <\/span>WoodWatch<\/span><\/b>.<\/span><\/p>\n<\/li>\n

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              Sporting Heritage:<\/b> They have been the official timekeeper for high-profile events like MotoGP, the NBA, and the Tour de France, cementing their image as a durable, precision-oriented brand.<\/span><\/p>\n

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              2. Movement Evolution<\/b><\/h2>\n
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                The In-House Era (Pre-1980s):<\/span><\/b> Before the “Quartz Crisis,” Tissot designed and manufactured its own mechanical movements.<\/span> Collectors highly prize these “in-house” calibers (like the 2231<\/b> in your watch) because they represent a period when Tissot was a true manufacture<\/i>, competing directly with brands that are now considered “luxury.”<\/p>\n<\/li>\n

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                The Swatch Group & ETA:<\/b> Today, Tissot is a key pillar of the <\/span>Swatch Group<\/span><\/b> (alongside Omega, Longines, and Hamilton).<\/span> They now primarily use ETA movements<\/b>, which are reliable and easy to service. Their modern flagship is the <\/span>Powermatic 80<\/span><\/b>, which offers an impressive 80-hour power reserve.<\/span><\/p>\n<\/li>\n<\/ul>\n

                3. Market Positioning (2026 Context)<\/b><\/h2>\n
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                  The “Affordable Swiss” King:<\/b> In the current market, Tissot is positioned as the leader of the “entry-level luxury” segment (typically $300\u2013$1,000).<\/p>\n<\/li>\n

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                  The PRX Phenomenon:<\/span><\/b> Recently, Tissot saw a massive surge in global popularity due to the <\/span>PRX collection<\/span><\/b>.<\/span> It revived their 1978 integrated-bracelet design, making 1970s-style “TV-screen” and “integrated” cases highly desirable again. This trend has directly increased the value of vintage 70s Tissots like the one you have.<\/p>\n

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                  Why Collectors Buy Vintage Tissot<\/b><\/h3>\n
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                  “Tissot offers 80% of the Omega experience for 20% of the price.”<\/p>\n<\/blockquote>\n

                  Collectors love vintage Tissot because the build quality\u2014especially from the 1950s through the 1970s\u2014is often indistinguishable from higher-end Swiss brands of the same era. They are seen as “smart buys” that hold their value well because the brand name remains globally recognized and prestigious.<\/p>\n

                  [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

                  Original Swiss TISSOT mechanical watch with in-house Tissot Caliber 2231 (Automatic)<\/p>\n

                  SWISS MADE!<\/p>\n

                  This watch ships from \ud83c\uddfa\ud83c\udde6Ukraine with tracking number<\/p>\n

                   <\/p>\n","protected":false},"featured_media":153042,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[655],"product_cat":[544,346,441,562,654,21],"product_tag":[722,422,732,730,728,727,630,676,723,729,48,733,726,725,255,720,719,721,718,724,731],"class_list":["post-157482","product","type-product","status-publish","has-post-thumbnail","product_brand-tissot","product_cat-duty-free-but-with-more-kgb-surveillance","product_cat-creme-de-la-creme","product_cat-german-watches","product_cat-swiss-watches","product_cat-tissot","product_cat-wrist-watches","product_tag-1970s","product_tag-automatic","product_tag-blue-bezel","product_tag-classic","product_tag-collectible","product_tag-day-date","product_tag-horology","product_tag-integrated-bracelet","product_tag-luxury","product_tag-mechanical","product_tag-mechanical-watch","product_tag-mens-watch","product_tag-retro","product_tag-seastar","product_tag-stainless-steel","product_tag-swiss-made","product_tag-tissot","product_tag-tv-screen","product_tag-vintage","product_tag-watch","product_tag-white-dial","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"exclude_global_add_ons":false,"addons":[{"name":"Add Gift Box:","type":"multiple_choice","position":0,"required":false,"title_format":"heading","default":"","description_enable":false,"description":"","placeholder_enable":false,"placeholder":"","display":"images","restrictions_type":"any_text","adjust_price":false,"price":"","price_type":"flat_fee","restrictions":false,"min":"0","max":"0","options":[{"label":"Leather Travel & Display Case - black","price":"22.95","price_type":"flat_fee","image":96401,"visibility":true},{"label":"Leather Travel & Display Case - brown","price":"19.95","price_type":"flat_fee","image":96400,"visibility":true},{"label":"Lacquered wooden box with pillow with 20% discount:","price":"27.95","price_type":"flat_fee","image":39850,"visibility":true}],"id":1763727411}],"yoast_head":"\nTissot Automatic Day-Date 'TV screen' with automatic self winding movement from the mid-1970s - SovietWatchStore.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sovietwatchstore.com\/index.php\/product\/tissot-automatic-day-date-tv-screen-with-automatic-self-winding-movement-from-the-mid-1970s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tissot Automatic Day-Date 'TV screen' with automatic self winding movement from the mid-1970s - SovietWatchStore.com\" \/>\n<meta property=\"og:description\" content=\"Original Swiss TISSOT mechanical watch with in-house Tissot Caliber 2231 (Automatic) SWISS MADE! 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