{"id":105379,"date":"2026-05-19T00:00:44","date_gmt":"2026-05-18T21:00:44","guid":{"rendered":"https:\/\/sovietwatchstore.com\/?post_type=product&#038;p=105379"},"modified":"2026-05-19T16:09:28","modified_gmt":"2026-05-19T13:09:28","slug":"time-capsule-soviet-luch-perestroika-quartz-watch-new-old-stocknos","status":"publish","type":"product","link":"https:\/\/sovietwatchstore.com\/index.php\/product\/time-capsule-soviet-luch-perestroika-quartz-watch-new-old-stocknos\/","title":{"rendered":"Time Capsule: Soviet LUCH PERESTROIKA quartz watch \u2013 New Old Stock(NOS)!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Soviet LUCH PERESTROIKA quartz watch<\/p>\n<p>MADE IN USSR!<\/p>\n<p>&nbsp;<\/p>\n<p>Super cool quartz watch made by &#8220;LUCH&#8221; factory, USSR&#8217;.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The watch has quartz movement\u00a0and runs on single battery.[\/vc_column_text][vc_single_image image=&#8221;103004&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]MANUFACTURED\u00a0 in the summer of 1990<\/p>\n<p>CASE SIZE 40mm x 36mm (lug to lug x diameter with crown)<\/p>\n<p>THICKNESS 8mm<\/p>\n<p>LUG WIDTH 18mm<\/p>\n<p><strong>TYPE \u00a0Quartz<\/strong><\/p>\n<p>FUNCTIONS Hours, Minutes, Seconds<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Watch went through a complete service by a professional watch tech and keeps time well.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Comes with it&#8217;s passport with matching serial number, in it&#8217;s original blister package + fresh battery &amp; Nagata leather strap.[\/vc_column_text][vc_images_carousel images=&#8221;102997,103000,103002&#8243; img_size=&#8221;large&#8221; autoplay=&#8221;yes&#8221; wrap=&#8221;yes&#8221;][vc_column_text css_animation=&#8221;bounceInLeft&#8221;]<strong>This watch ships out from<\/strong>\ud83c\uddfa\ud83c\udde6 <strong>Ukraine with tracking number<\/strong>[\/vc_column_text][vc_message message_box_color=&#8221;juicy_pink&#8221; icon_fontawesome=&#8221;&#8221; css_animation=&#8221;flipInX&#8221;]Collector&#8217;s red alert: TIME CAPSULE!<\/p>\n<p>Once is a while a NOS gem is unearthed \u2013 original vintage watch, in unused condition, complete with it\u2019s box and papers.<\/p>\n<p>Items like these are rare, they take us back in time, like a TIME CAPSULE!<\/p>\n<p>Such items so far show appreciation in value over time.<\/p>\n<p>Get it while you can![\/vc_message][vc_single_image image=&#8221;103001&#8243; img_size=&#8221;full&#8221; style=&#8221;vc_box_rounded&#8221; onclick=&#8221;zoom&#8221;][vc_column_text]Modes of payment:<\/p>\n<ul>\n<li>PayPal<\/li>\n<li>Credit Cards (VISA, MasterCard, American Express, Discover)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>We guarantee that the item in this ad looks and works as advertised and offer money back guarantee on this.[\/vc_column_text][vc_icon icon_fontawesome=&#8221;fa fa-star-o&#8221; color=&#8221;juicy_pink&#8221; align=&#8221;center&#8221;][vc_text_separator title=&#8221;About the watch factory&#8221;][vc_single_image image=&#8221;676&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div id=\"description-text\"><span lang=\"EN-GB\">In 1953 USSR&#8217;s central government made a decision to build a women&#8217;s watches factory in Minsk.<\/span><\/div>\n<div><\/div>\n<div>In 1955 first batch of women watch &#8220;ZARYA&#8221; was produced and proven to be very popular.<\/div>\n<div><\/div>\n<div>Since\u00a01962 men&#8217;s watches &#8220;Luch&#8221; were manufactured, in 1963 factory changes it&#8217;s name to &#8220;LUCH&#8221;<\/div>\n<div><span lang=\"EN-GB\"><br \/>\n<\/span><span lang=\"EN-GB\">The factory was also making the watches for soviet Zhiguli \u00ab\u0416\u0438\u0433\u0443\u043b\u0438\u00bb car.<\/span><span lang=\"EN-GB\"><span style=\"font-size: medium;\"><br \/>\n<\/span><\/span><\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;687&#8243;][vc_single_image image=&#8221;677&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_masonry_media_grid grid_id=&#8221;vc_gid:1716893929720-46bffd5f-c842-6&#8243; include=&#8221;678,679,680,681,682,683,684,685,686&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Original soviet LUCH quartz wristwatch<\/p>\n<p>MADE IN USSR!<\/p>\n<p>This watch ships from \ud83c\uddfa\ud83c\udde6Ukraine with tracking number<\/p>\n","protected":false},"featured_media":103002,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[585],"product_cat":[346,23,184,21],"product_tag":[58,367,284,182,55],"class_list":["post-105379","product","type-product","status-publish","has-post-thumbnail","product_brand-luch","product_cat-creme-de-la-creme","product_cat-luch","product_cat-quartz-watches","product_cat-wrist-watches","product_tag-luch","product_tag-new-old-stock","product_tag-perestroika","product_tag-quartz-watch","product_tag-vintage-soviet-watch","first","instock","sale","taxable","shipping-taxable","purchasable","product-type-simple"],"exclude_global_add_ons":false,"addons":[{"name":"Add NATO Commander genuine leather strap with 10% discount:","type":"multiple_choice","position":0,"required":false,"title_format":"heading","default":"","description_enable":true,"description":"","placeholder_enable":false,"placeholder":"","display":"images","restrictions_type":"any_text","adjust_price":false,"price":"","price_type":"flat_fee","restrictions":false,"min":"0","max":"0","options":[{"label":"I want Ruby Red genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144264,"visibility":true},{"label":"I want Warm Chestnut genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144265,"visibility":true},{"label":"I want Saddle Brown genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144273,"visibility":true},{"label":"I want Mocha Brown genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144272,"visibility":true},{"label":"I want Burnt Orange genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144271,"visibility":true},{"label":"I want Golden Amber genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144351,"visibility":true},{"label":"I want Olive Green genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144270,"visibility":true},{"label":"I want Forest Green genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144268,"visibility":true},{"label":"I want Teal Green genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144269,"visibility":true},{"label":"I want Navy Blue genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144349,"visibility":true},{"label":"I want Jet Black genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144350,"visibility":true},{"label":"I want Steel Gray genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144267,"visibility":true},{"label":"I want Soft Beige genuine leather NATO strap","price":"17.95","price_type":"flat_fee","image":144266,"visibility":true}],"id":1771599363},{"name":"Add Gift Box:","type":"multiple_choice","position":0,"required":false,"title_format":"heading","default":"","description_enable":false,"description":"","placeholder_enable":false,"placeholder":"","display":"images","restrictions_type":"any_text","adjust_price":false,"price":"","price_type":"flat_fee","restrictions":false,"min":"0","max":"0","options":[{"label":"Leather Travel & Display Case - black","price":"22.95","price_type":"flat_fee","image":96401,"visibility":true},{"label":"Leather Travel & Display Case - brown","price":"19.95","price_type":"flat_fee","image":96400,"visibility":true},{"label":"Lacquered wooden box with pillow with 20% discount:","price":"27.95","price_type":"flat_fee","image":39850,"visibility":true}],"id":1763727411}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Time Capsule: Soviet LUCH PERESTROIKA quartz watch \u2013 New Old Stock(NOS)! - SovietWatchStore.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sovietwatchstore.com\/index.php\/product\/time-capsule-soviet-luch-perestroika-quartz-watch-new-old-stocknos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Time Capsule: Soviet LUCH PERESTROIKA quartz watch \u2013 New Old Stock(NOS)! - SovietWatchStore.com\" \/>\n<meta property=\"og:description\" content=\"Original soviet LUCH quartz wristwatch  MADE IN USSR!  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